As senior counselor to LAGRANT COMMUNICATIONS’ Hispanic Practice, Paulo Pereira Lima provides strategic counsel, community and media relations and research capabilities. Paulo also creates culturally relevant and sensitive strategies targeting the emerging U.S.-based Brazilian Consumer Markets for the firm’s clients.
Paulo provides media relations for clients including Harley-Davidson Motor Company, Robert Wood Johnson Foundation, Guardian Life Insurance, Los Angeles County Department of Public Health, Zimmer, among others. In addition, Paulo is also the editorial director of Afro-Brazilian.com, the first website targeting African Americans and Afro-Brazilians. Paulo provides the creative vision, original stories and culturally relevant strategic positioning of the website. To raise awareness of the U.S. Brazilian market, Paulo guest blogged for PRWeek Insider by discussing topics including the Brazilian consumer market and PR opportunities for Brazil.
With 22 years of extensive experience in the travel and tourism industry, Paulo’s knowledge and professional background reflects his wide-ranging abilities. He has comprehensive training in hotel operations and customer service as well as expansion in the travel and tourism industry. At the Charter at Beaver Creek in Avon, Colorado, his job consisted of assisting with sales and reservations, and accommodating the needs and requests of condominium owners and hotel guests.
For nine years, Paulo served as customer service director for United Airlines in the São Paulo International Airport, Brazil. His tasks supported the company's core objectives: schedule, reliability, customer satisfaction and profitability. Aside from those responsibilities, he coached and monitored employee performance.
Within the same company, he previously held the title of customer service agent and was in charge of assisting passengers with the check-in process, ticketing and baggage services.
Paulo holds a bachelor's degree in geography from the Department of Philosophy, Letters of Arts and Human Science at São Paulo University, Brazil and a Master of Fine Arts degree in Costume Design at California State University, Long Beach. He is currently completing his Ph.D. in Theater and Performing Studies at the University of California, Los Angeles.
A native of Brazil, Paulo is fluent in English and Portuguese and is conversational in Spanish. Paulo's love and interest for traveling have led him to visit five of the world's seven continents.