As executive vice president, Keisha is responsible for managing account, creative and media planning and buying teams. A 22-year veteran of LAGRANT COMMUNICATIONS, Keisha is an integrated marketing communications specialist with hands-on knowledge managing advertising, marketing and public relations accounts on a local and national basis for both African American and Hispanic markets. As an experienced member of the team, Keisha understands the importance of servicing accounts with creative, results oriented communications programs.
Keisha brings a wealth of experience, insight and maturity to her new role as chair of the Health and Wellness Practice, where she will focus on driving creative solutions across disciplines for all of the agency’s healthcare clients. Under her leadership, the team will also concentrate on new business development targeting entities such as hospitals, healthcare plans, not-for-profit, government, biotechnology and pharmaceutical companies.
Relying on her keen understanding of health disparities and cultural nuances amongst African American and Hispanic communities, Keisha has successfully executed award-winning campaigns with multi-million dollar budgets and led multidisciplinary teams. She has worked with corporate, not-for-profit and government clients, including American Cancer Society, Robert Wood Johnson Foundation, Novartis, the Office of National Control Drug Policy, the Martin Luther King, Jr. Community Hospital, and the Los Angeles Department of Public Health, to name a few.
Currently, she manages the advertising and marketing account for Covered California, educating African American consumers about their services and maximizing the number of Californians enrolled in health insurance coverage.
Keisha has been recognized for her work and expertise in multicultural communications through awards and invitations to speak on panels. Most recently, the firm received the Healthcare Public Relations & Marketing Association (HPRMA) Golden Advocate Award for the launch of the L.A. Care Covered Campaign, a project headed by Keisha. Additionally, the agency was awarded with the Sabre Award for Multicultural Marketing for Verizon Wireless, a team in which Keisha also led. Johnson Publications, the publishers of Ebony and Jet magazine, named Keisha “One of the Most Outstanding Women in Marketing and Communications” and PRWeek Magazine featured her in a roundtable discussion regarding diverse viewpoints on multicultural communications.
The Los Angeles native holds a bachelor’s degree in journalism with an emphasis in public relations and a minor in business administration from Howard University in Washington, DC.