Clients - Case Studies - The Absolut Spirits Company

The Absolut Spirits Company

Background
Raised brand awareness and garnered positive media exposure of The Absolut Spirits Company’s new flavor Absolut APEACH among the African American media and consumers in New York, Los Angeles, Chicago and Atlanta.

Results

  • Coordinated and conducted media relations at 13 events
  • Generated a total of 79 media placements resulting in 26,786,478 media impressions in local and national media outlets on Absolut APEACH Vodka
  • Coordinated branded media events in Los Angeles for over 2,500 guests, including celebrities and community leaders

 

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