Clients - Case Studies - Southern California Edison

Southern California Edison

Background
Position Southern California Edison (SCE) as a trusted energy advisory and leading electric utility company among African Americans in Southern California Edison territory. As the African American agency of record, the agency provides advertising and public relations services.

Maximize media and community relations through aggressive and detailed media outreach in the African American market. Develop creative and inspiring advertising campaigns that create awareness, encourage and motivate consumers to adopt an energy efficient lifestyle and take advantage of the many energy and money saving programs SCE offers its customers.

Results

  • Secured 181 placements and 16,912,827 media impressions
  • Surpassed earned media placements from 2008 by 44 total placements
  • Secured more than $79,000 in added value advertising in the form of print, online and out of home ad space
  • Secured 4.9 million media impressions for the 2009 Black History Month Celebration
  • Executed SCE’s spring, summer and fall campaigns through out of home, print, online and radio advertising

 

Client Samples

« Back to all Case Studies

Lagrant Communications 22nd Year Anniversary