Clients - Case Studies - MetLife

MetLife

Background:
Develop and execute a comprehensive public relations communications plan targeting African American consumers.  The goals and objectives of the plan are to design a strategic public relations program aligned with MetLife’s Individual Business group’s focus to provide financial education to the African American community and drive new business prospects to MetLife.  The outreach efforts focus primarily on MetLife’s key local markets.


Results:

  • Secured 48 print, broadcast and online media placements that generated a total circulation of 6,482,997 and 18,492,997 impressions

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