Developed media materials targeted for local markets that highlighted the success of the Salsa, Sabor y Salud signature program and the improvement in health and nutrition of its participants, including local data about the program. Generated interest in website and increased volume of calls to the Salsa, Sabor y Salud website and headquarters; identified a family and developed a profile story and produced English and Spanish :30 and :60 second PSAs for Kraft’s Salsa, Sabor y Salud program, among others


  • Generated 63 print, broadcast and online placements that garnered 13,096,644 gross media impressions
  • Increased call volume and website visits to the Salsa, Sabor y Salud headquarters facility in San Antonio which generated calls for local organizations
  • During a LIVE broadcast of a show on KMEX-34 Los Angeles, Latino families stopped by for information regarding the Salsa, Sabor y Salud program

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