Clients - Case Studies - Harley-Davidson Motor Company

Harley-Davidson Motor Company

Background
Implement public relations strategies to generate awareness and increase relevance of Harley-Davidson products and services among African American and Hispanic media and consumer markets. Maximize exposure of products and services Harley offers through sustainable media relations and capitalize on established media relationships to convey how Harley products are relevant to the lifestyle and culture of the African American and Hispanic consumer.

Results

  • Generated 330 print, broadcast and online placements resulting in 152,065,262 media impressions

« Back to all Case Studies

Lagrant Communications 22nd Year Anniversary