Clients - Case Studies - Court Appointed Special Advocates (CASA)

Court Appointed Special Advocates (CASA)

Background:
Raise awareness of CASA among African Americans and Hispanics and educate African Americans on the disproportionate number of black children in the foster care system, with the goal of recruiting more volunteers.

Results:

  • Secured 25 print and online African American and Latino media placements that garnered 8,360,055 gross media impressions
  • Established CASA’s partnership with award winning recording artist Anthony Hamilton
  • Redesigned marketing materials for use with local CASA chapters

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