Clients - Case Studies - American Heart Association

American Heart Association

Background:
Provided pro bono services by executing an advertising campaign that generated media attention of the Call 9-1-1 campaign among Latino media outlets.

Results:

  • Secured media attendance and interviews with top Monterey County print and broadcast media at the Campaign Kick-Off Press Conference
  • Generated 21,697 media impressions and coverage in the # 1 Spanish-language daily in Monterey, El Sol
  • Secured 12, one-minute commercials as added-value of more than $1,000 to run in Monterey County

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