Clients - Case Studies - American Airlines

American Airlines

Background
Position American Airlines as the air carrier of choice among African American business and leisure travelers via an aggressive media and community relations outreach campaign. Garner positive media coverage of American Airlines’ commitment to the African American consumer market in African American and general market media outlets; ensure American Airlines is adequately prepared to effectively communicate any crisis that involves or impacts the African American consumer market. Coordinated the public relations launch of BlackAtlas.com, American Airlines first-of-its-kind social travel networking site and familiarization trips to new American Airlines destinations including Madrid, Spain and Bahia, Brazil.

Generated top-tier African American and general market media coverage of various American Airlines corporate initiatives and sponsorships.

Results

  • Secured 129 media placements totaling more than 188 million media impressions with an advertising value of $715,226.47

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